UntangleMyWeb
Digital marketing and training for tourism businesses in Australia
I accidentally got this job after being asked to come in for an interview for a Business Development Manager role because I wouldn't stop calling UntangleMyWeb's office. During the interview, I was tasked to design a sales funnel in 10 minutes. I had no idea how to create a sales funnel so I went through their web application and made note of all the things they could improve to drive conversion and create a better user experience (at least, what is now called user experience).
When Adam Wallace and Fabienne Wintle (co-owners) came back to the room, I went through my feedback with them. Fabienne was quick to (rightfully) point out that I didn't put together a sales funnel as they had asked. However, Adam was curious how I was able to come up with these suggestions and mentioned that they had been looking for someone with similar skill sets, but haven't had much success.
I explained I had been designing and building websites since I launched my first Neopets store. I wasn't a professional by any means, but I had enough experience to spin up a "good looking" website. As the interview continued, Adam and Fabienne created a new role for me. My first "project" was to fly to Alice Springs with Fabienne that weekend and host a workshop on digital marketing for the local business owners there.
Digital Marketing Consultant
Nov 2011–Aug 2012
I started with accompanying Adam and Fabienne to various workshops that they hosted for tourism destination boards in Australia. Overtime, I started engaging with clients directly and would develop 90-day marketing plans to get them establish their business online or expand their existing presence online.
This led me to learn keyword research and how to identify opportunities for high search ranking—something I still practice to this day. I also learned how to evaluate a company's online presence and identifying new marketing opportunities for our clients. Plus, I was able to use my experience in website development to build and maintain WordPress sites for our clients.
